Privacy Policy

Last updated: 11 July 2026

1. About this policy

This Privacy Policy explains how The Size Shift collects, uses, stores and protects personal information when you use:

• thesizeshift.com

• start.thesizeshift.com

• associated landing pages, forms and digital services

The Size Shift is responsible for deciding how personal information collected through these services is used.

2. Contact details

Business name: The Size Shift
Email: hello@thesizeshift.com
Location: Scotland, United Kingdom

For questions about this Privacy Policy or your personal information, contact us using the email address above.

3. Information we collect

Depending on how you interact with The Size Shift, we may collect:

• your name;

• your email address;

• messages or enquiries you send;

• your email subscription preferences;

• records of consent and unsubscribes;

• information about resources you request;

• technical information such as your IP address, browser, device type and approximate location;

• website usage information collected through cookies or analytics tools; and

• information supplied by third-party platforms when you purchase or interact with The Size Shift through them.

We do not intentionally collect payment-card details through the website. Purchases made through Etsy or another payment platform are processed by that provider.

4. How we collect information

We collect information when you:

• subscribe to emails;

• request a free guide;

• complete a website form;

• contact us;

• visit or use the website;

• click links within our emails; or

• interact with The Size Shift through an external platform.

Some technical information is collected automatically through website hosting, security tools, cookies and similar technologies.

5. How we use personal information

We may use personal information to:

• deliver requested guides and resources;

• send emails where you have consented;

• respond to questions and enquiries;

• manage subscriptions and unsubscribe requests;

• operate, maintain and secure the websites;

• understand how visitors use the websites;

• improve our content, products and services;

• keep records of transactions and communications;

• comply with legal obligations; and

• establish, exercise or defend legal claims.

6. Lawful bases

We rely on one or more of the following lawful bases:

Consent

We rely on consent where you choose to receive marketing emails or accept non-essential cookies.

You may withdraw consent at any time.

Contract

We may process information where it is necessary to provide a resource, service or digital product you requested.

Legitimate interests

We may process information where reasonably necessary to operate and protect the business, respond to enquiries, improve the website and maintain appropriate business records.

We consider whether those interests are balanced against your privacy rights.

Legal obligation

We may process information where necessary to comply with tax, accounting, regulatory or other legal requirements.

7. Email marketing

We only send marketing emails where we have an appropriate lawful basis, normally your consent.

Emails may include:

• practical articles and ideas;

• product and guide updates;

• free resources;

• business news; and

• occasional promotional content.

You can unsubscribe at any time by clicking the unsubscribe link in an email or contacting us.

We may retain a minimal suppression record after you unsubscribe so that we do not send marketing emails to you again.

8. How we share information

We may share information with trusted service providers that help us operate the business, including:

• Hostinger, which hosts the main website;

• Systeme.io, which may operate landing pages, forms, email lists and automations;

• email-delivery providers;

• analytics and website-security providers;

• Etsy and payment providers where you purchase through those platforms;

• professional advisers where necessary; and

• government, regulatory or law-enforcement bodies where legally required.

These providers may process information only for the services they provide or under their own applicable policies.

We do not sell personal information.

9. International transfers

Some service providers may process personal information outside the United Kingdom.

Where this happens, we rely on appropriate safeguards required by data-protection law, such as adequacy regulations or approved contractual protections.

10. How long we keep information

We keep personal information only for as long as reasonably necessary.

Typical retention periods are:

• email subscriber information: until you unsubscribe or the list is cleaned because of prolonged inactivity;

• consent and unsubscribe records: while needed to demonstrate compliance;

• enquiries and correspondence: normally up to three years after the matter is resolved;

• transaction and accounting records: for the period required by UK tax and accounting law;

• website security records: for a limited period appropriate to investigating security incidents; and

• analytics information: according to the retention settings of the relevant analytics provider.

Information may be retained longer where reasonably required for legal claims or regulatory obligations.

11. Cookies and analytics

The websites may use cookies and similar technologies for:

• essential website operation;

• security;

• remembering visitor choices;

• measuring website traffic;

• understanding website use; and

• marketing or embedded third-party features, where enabled.

Non-essential cookies should only be used after you give consent.

Further details are provided in the Cookie Policy.

12. Your rights

Depending on the circumstances, you may have the right to:

• ask for a copy of your personal information;

• ask for inaccurate information to be corrected;

• request deletion of your information;

• request restriction of processing;

• object to certain processing;

• receive certain information in a portable format;

• withdraw consent; and

• complain about how your information is used.

To exercise your rights, email hello@thesizeshift.com

We may need to confirm your identity before completing a request.

13. Complaints

Contact us first if you have concerns about how your information is handled.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

14. Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

No internet-based system can be guaranteed completely secure.

15. Children

The websites and resources are not directed specifically at children.

We do not knowingly collect personal information from anyone under 13. If we learn that such information has been supplied, we will take reasonable steps to delete it.

16. External links

The websites may link to external platforms and websites.

Those organisations are responsible for their own privacy practices. You should review their policies when using their services.

17. Changes to this policy

We may update this Privacy Policy when our services, providers or legal obligations change.

The latest version will be published on the website with the revised date.